Astaxanthin is a carotenoid, like betacarotene. Betacarotene is probably the best known of all the carotenoids as it the best way to fulfil your body's Vitamin A needs. Astaxanthin has many powerful health benefits beyond many other carotenoids including: heart health, eye and skin health. It is 550 times more powerful than Vitamin E, 10 times that of betacarotene and surpasses Vitamin C as an antioxidant.

Astaxanthin can be found in plants and animals throughout the world. It is most prevalent in algae and phytoplankton, but it also can be found in a limited number of fungi and bacteria. Because organisms like many Astaxanthin containing algae and plankton are the base of the food chain, Astaxanthin can be found in many animals as well. Any sea animal that has a reddish or pinkish color contains Natural Astaxanthin. For example, you can find Astaxanthin in salmon, trout, lobster, shrimp and crab. These animals eat krill and other organisms that ingest Astaxanthin-rich microalgae and plankton as a major part of their diets.

As mentioned before, the animals that have the highest concentration of Astaxanthin are salmon, where it concentrates in their muscles and makes them the endurance heroes of the animal world. Can you imagine what salmon would look like if they didn't have any Astaxanthin? Not only wouldn't they be able to swim up rivers and waterfalls for days on end, but they'd also look pale and fatigued.

Natural Astaxanthin 12mg assist the healthy function of the body in many ways:

• Antioxidant/Reduce free radicals formed in the body
• Helps reduce/decrease free radical damage to body cells
• Anti-inflammatory/relieve inflammation
• Helps maintain/support healthy cholesterol
• Maintain/support heart health in athletes
• Enhance/improve/promote/increase cognitive performance
• Maintain/support cognitive function/mental function
• Maintain/support skin firmness
• Maintain/support skin health
• Maintain/support skin hydration
• Maintain/support skin elasticity
• Maintain/support skin integrity/structure